Japan’s Ministry of Health has unveiled a nationwide campaign promoting onsen (hot spring) retreats as part of a broader initiative to address rising levels of workplace stress and burnout among urban workers.

The campaign highlights scientific studies showing that natural mineral springs can help reduce cortisol levels, improve circulation, and support better sleep quality. Employers are being encouraged to include wellness retreat subsidies in corporate benefit packages, a move that aligns with Japan’s efforts to improve work-life balance.

Several prefectures, including Nagano and Oita, have already launched co-branded wellness tourism campaigns targeting both domestic and international visitors. Demand has been strong from urban professionals in Tokyo and Osaka, many of whom seek weekend retreats as a mental health reset.

“Japan is uniquely positioned to leverage its centuries-old hot spring culture to meet modern wellness needs,” said Professor Hiroko Yamashita of Kyoto University.

Analysts suggest that if adopted widely, wellness retreats could help reduce productivity losses from stress-related illnesses, which currently cost Japan an estimated $20 billion annually.

Written by: Care Retreats Editorial Team
The Care Retreats Editorial Team is composed of wellness researchers, travel writers, and industry experts dedicated to providing accurate, up-to-date, and practical information about retreats, wellness programs, and healthy living. Our goal is to help readers make informed decisions and discover life-enhancing experiences around the world.